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example Pass The Idea™ Challenges (actual)
how might a successful small craft beer brand grow sales significantly without losing authenticity and credibility?
how might a National Lottery motivate light players to play more often – from once monthly to twice monthly?
David vs. Goliath: How might a small NZ wine brand achieve share of mind and heart significantly ahead of share of market with consumers, retailers and distributors in key global markets?
how might a bottled water brand create differentiation and energy to break through established conventions in a highly commoditised category?
do brands need agencies - how might advertising agencies more effectively collaborate and service brand owners in the 21st century?
how might a national tourism organisation attract more overseas luxury visitors?
big brand, small returns: How might a highly trusted cancer charity develop a new and more effective fundraising model?
premiumizing BRIC: How might we sell more industrial synthetic oils in growing distributor-controlled markets?
how might we build a strong and universal innovation culture for all staff?